By Jay McCauley Bowstead
Analysing the position of the media in shaping attitudes to men's style, Menswear Revolution studies how competing narratives of masculinity are mirrored in well known discourse. Taking us from the mod and peacock revolutions of the Sixties to the hot wave aesthetics of the Eighties, the ebook explores ancient precedents for trendy menswear scene – and appears on the evolution of the 'ideal' male physique, from the muscular to the tilt and boyish.
Combining interviews with type pros with shut analyses of clothes and ads, Menswear Revolution presents an authoritative account of menswear layout this day. Highlighting its courting to altering ideas of gender, the booklet offers a much-needed replace to scholarship on masculinity, model and the body.
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Menswear Revolution: The Transformation of Contemporary Men’s Fashion by Jay McCauley Bowstead